We know that consistent, well-managed lead volume is the foundation of a successful campaign. Our advertising performs best — and delivers the highest-quality leads at the lowest cost — when your volume targets are stable and predictable.

To protect campaign performance, lead quality, and the interests of all our clients, we’ve developed the following lead volume change policy.

At a glance

Request	Notice required	Limits & conditions
Increase	2 business days	Up to 25% per 14 days · one change per 7-day period
Decrease	2 business days	One change per 7-day period · reactivation date required if temporary
Pause	2 business days (written)	Reactivation date required, or it’s treated as permanent

Why lead volume stability matters

The way our campaigns are structured, every change to your lead volume requires adjustments to advertising budgets, bidding strategies, and lead distribution priorities. Frequent or significant changes prevent our campaigns from optimising, which can result in:

1. Higher cost per lead. Campaigns that are constantly adjusted can’t settle into efficient spending patterns, which drives up the cost of acquiring leads.
2. Lower lead quality. Unstable campaigns produce less consistent results. Stable volume targets let us optimise for the audiences and placements that convert best for your business.
3. Reduced volume availability. Lead volume that is paused or reduced may be allocated to other clients. We prioritise long-term, stable partners and can’t hold volume indefinitely.

Requesting a volume change

How do I request a change to my lead volume?

Direct all volume change requests to your account manager by email ([email protected] is always available). Please make requests during business hours so they can be actioned promptly and accurately.

How much notice do I need to provide?

We require a minimum of 2 business days’ notice for any change to your lead volume — including pauses, increases, and decreases.

Requests received outside business hours or without sufficient notice may not be actioned in time, and leads will continue to be delivered in line with your current volume settings.

How often can I change my lead volume?

We allow one volume adjustment (up or down) per 7-day period. This gives our campaigns enough time to stabilise and deliver optimal results after each change.

Increases, decreases and pauses

I want to increase my lead volume — what’s the process?

We support volume increases of up to 25% within any 14-day period. After an increase, we monitor your contact rate and appointment rate to make sure the additional volume is being managed effectively before approving any further increases.

If you’re looking to increase significantly, we may ask about your team’s capacity — such as the number of sales agents or appointment setters handling your leads — to ensure the increase translates into results rather than leads going uncontacted.

I want to decrease my lead volume — what happens?

We’re happy to accommodate volume decreases. Before actioning one, your account manager will confirm whether the change is temporary or permanent, and if temporary, when you’d like to return to your previous volume.

What if I need to pause my leads?

To pause your lead distribution we require a minimum of 2 business days’ written notice, along with a clear reactivation date.

Will my volume be available when I’m ready to come back?

We’ll always do our best to accommodate you when you’re ready to reactivate or increase your volume. However, we can’t guarantee your previous allocation will still be available, as it may have been allocated to other clients during your pause or reduction. We prioritise active, stable partners when distributing volume, and long-term clients are always given first consideration when additional volume becomes available.

Have a specific question about any of the above? Let us know — your account manager is always happy to help.