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The Best Solar Lead Generation Companies in Australia (2026)

The best solar lead generation companies in Australia (2026): a buyer’s guide

Quick answer. Four different right answers depending on what kind of solar business you run:

  • Best for the small / artisanal installer: SolarQuotes — marketplace with educated, considered customers
  • Best for the mid-stage and scaled installer: LeadsHQ — exclusive and fully verified, with Capital Leads as the runner-up at scale
  • Best for branded direct-response advertising: Axis Social — LeadsHQ’s parent company, deepest solar-agency experience in Australia
  • Best for installers without internal sales infrastructure (appointment setting): LeadWise — runner-up Growth Gorilla

Detailed comparison of named providers below — including where LeadsHQ doesn’t fit.

In the interest of transparency, I run both LeadsHQ and Axis Social (a direct-response marketing agency working with Australian solar businesses for over a decade).

Between the two companies I’ve generated hundreds of thousands of solar leads and spent more than a decade deeply ingrained inside the Australian solar lead market — as a high-volume lead generator, as a branded direct-response agency, as a marketing consultant to installers running their own campaigns, and as an auditor of lead performance for clients comparing channels (audited from the outside, not by buying competitor leads).

I’ve seen inside and under the hood of Australia’s largest solar companies. I’ve also worked with installers in their infancy and grown them into multi-million-dollar businesses.

This is the buyer’s guide I wish our clients had access to. It names our competitors, recommends them where they’re the right fit (yes, they’re a better fit for some companies), and is honest about the weaknesses LeadsHQ has.

If you’re looking for a quick answer, skip to the comparison table. If you want to actually understand the trade-offs, read on.

The four primary categories of solar lead provider in Australia

Before we get to the named companies, the categorisation matters more than the brands. There are four distinct ways to source solar leads in Australia, and each has its own economics:

  1. Solar Marketplaces — SolarQuotes, Solar Choice, Your Solar Quotes, Solar Calculator. They take a homeowner enquiry and distribute it to one or more (normally three) installers. Volume is broad, the homeowner is often keen to get multiple quotes, the installer races to call & quote first. Good marketplace leads are highly qualified (the homeowner has high levels of intent and is shopping), but the shared model means installers compete on every lead.
  2. Exclusive Lead Providers — LeadsHQ, Capital Leads, LeadWise. Exclusive lead providers generate leads, typically using paid ad platforms like Meta and Google, and route each enquiry to one installer only. No race, no shared lead, no duplicate competition. Pricing is higher per lead because the acquisition cost isn’t split across multiple buyers, but cost per closed customer can be lower (particularly when considering internal sales team head hours). The challenge of exclusive leads, and indeed any leads, is that these leads are strangers to your organisation and therefore require a brutally effective lead management and sales process.
  3. Branded Campaigns (Internal Team or Marketing Agencies) — Axis Social, QuoteLeads, Uprise Digital. Different model entirely: instead of selling you leads, they build and run your own ad campaigns from your own ad accounts under your brand. You own the creative, the funnels, the data. Agency model, not pay-per-lead. Perfect for those who want a brand presence in their market and total control over messaging, channel mix, ad creative and offers.
  4. Appointment Setters / Pay Per Appointment — LeadWise, Growth Gorilla. Businesses that take leads (yours or theirs) and qualify them into booked appointments. These organisations play a real role for installers without internal marketing teams, lead managers, or appointment setters of their own. Can work wonderfully for some organisations who want to focus on the pointy end of the sales process and high-quality installations. However, worth understanding that external teams booking appointments on your behalf often means the messaging, qualification, and sales narrative they use rarely aligns perfectly with how your in-house sales team would handle the same lead. Sometimes it’s not an issue. Other times this misalignment shows up as a lower close rate compared to an appointment your own team would have booked.

Most Australian solar installers don’t realise how different these four categories are economically. Choosing the wrong category for your business is the most common reason solar lead generation “doesn’t work” — not the provider, the category.

Solar lead providers in Australia at-a-glance

ProviderTypePay Per LeadExclusive100% SMS verifiedLead ReplacementsPerformance guaranteePricing
LeadsHQExclusive✅✅✅✅✅ (Unconditional)$50 – $100
Capital LeadsExclusive✅✅❌❌✅ (2% lead-to-install rate)$50 – $100
LeadWiseExclusive OR Appointments✅✅❌✅❌$30 – $80
Growth GorillaAppointments✅✅N/A✅❌$350
SolarQuotesMarketplace✅❌❌✅❌$30 – $50
Your Solar QuotesMarketplace✅❌❌✅❌$30 – $50
Solar ChoiceMarketplace✅❌❌✅❌$15 – $30
Solar CalculatorMarketplace✅❌❌✅❌$30
Axis SocialBranded❌✅❌❌❌Agency
QuoteLeadsBranded❌✅❌✅❌Agency
Uprise DigitalBranded❌✅❌❌❌Agency

Four kinds of installer, four different right answers

The single most useful question to ask before picking a solar lead provider is: what kind of solar business do I actually run? I see four distinct installer profiles in the Australian market, and each one wins with a different kind of provider. Pick the wrong category and even the best provider in that category will underperform for you.

1. Best for the artisanal solar expert

The profile: smaller, owner-led solar business. Volume is deliberately modest — quality, craftsmanship, and personal service are the brand. A couple of installs per week. Marketing budget is limited and the goal is steady, considered customers, not scale.

In a lot of cases, the artisanal solar installer is making their first real attempt at running their own business under their own name.

This artisanal installer is often doing subcontractor work and is finally breaking out to do their own sales: they’re already doing brilliant install work, and have been for years, but underneath someone else’s brand.

They’re now stepping out, getting their own leads, servicing their own pipeline, and installing under their own name. The craft is established. The marketing engine isn’t yet.

The right model: Marketplace.

This profile wins with marketplace leads because the homeowners coming through marketplaces are educated. They’ve read the content, they’ve used a comparison tool, they’re shopping for quotes. They expect to evaluate three installers and pick the one whose service feels right. That’s the artisanal installer’s strength — personal service wins on educated buyers.

The shared-lead disadvantage matters less for the artisanal installer because:

(a) they’re not trying to maximise volume anyway

(b) winning on personal service against bigger competitors is exactly the artisanal pitch

(c) the business owner doing sales often converts better than anyone else (they get hero status)

My recommended order:

  1. SolarQuotes. If you meet their criteria, SolarQuotes is Australia’s leading solar marketplace. In my view, and the view of many of our clients, it is the bee’s knees of the category. The 15-question quote form weeds out casual seekers and produces an unusually well-qualified, considered customer. The brand carries weight with homeowners. Lead-to-quote rates are very high — the homeowner expects to receive your quote. Their main weakness for some installers is that lead-to-sale rates depend heavily on whether you’re the strongest converter in the 3-installer race; if a higher-converting installer is also on the lead, you can lose a lot of bake-offs even with great service. For an artisanal installer competing on personal touch rather than price, SolarQuotes is the strongest single channel in the marketplace category.
  2. Your Solar Quotes. Established AU marketplace with a 4.8 Google rating, 295,000+ leads delivered since 2014, and a self-service installer portal with flexible geographic targeting. Strong service-and-installer ethos. Worth considering as a complement to SolarQuotes for additional volume in this segment.
  3. Solar Choice. Lower-cost shared marketplace — leads can be in the $15–$20 range, which is the cheapest of any category in this article. The trade-off: customers tend to be quote-shoppers and price-aware. For an artisanal installer competing on quality and service rather than price, that buyer profile can be a poor match — you’ll spend time on customers who go with the cheapest quote rather than the best service. Useful as a top-up, not a primary channel.

Honourable mention for this segment: Solar Calculator (cheap entry point at ~$30/lead, 3 installers per lead, useful for new installers wanting to test the marketplace mechanic).

2. Best for the ambitious mid-stage or scaling solar company

The profile: Mid-stage solar business with established sales infrastructure. You’ve got an appointment setter, one or more solar consultants doing appointments (face-to-face or virtual — both can work), and an installation crew with capacity to handle more installations than you currently have flowing. Your monthly install target is 30+. You can absorb 150+ leads per month, ideally five leads per day, without breaking a sweat. Or you’re scaled further — a multi-rep call centre with appetite for serious daily volume and the systems to manage cost-per-sale rigorously.

The right model: exclusive lead provider.

This profile maxes out on the marketplace lead volume available quickly. Importantly, they should still use this lead source, but they will need more. The best solution is to add one (or more) exclusive lead providers that can provide them scale.

An exclusive lead — one homeowner, one installer, no race — in the hands of the right organisation can convert noticeably better, the sales team talk to fewer better-qualified people, and the cost per closed customer comes down despite the higher headline cost per lead.

This is the installer profile LeadsHQ was built for.

My recommended order:

  1. LeadsHQ. Did you really think we’d put ourselves second? But the data is what it is. Every LeadsHQ lead clears a five-stage chain — multi-step form qualification, TrustedForm consent capture, pre-completion 6-digit SMS verification, real-time postcode-exclusive routing, and an ACMA + VEU-compliant consent record — before it lands in your CRM, typically under 60 seconds. Pre-completion SMS verification means the form cannot be submitted without a real 6-digit code on a real working phone, so leads with fake or typed-in numbers never enter the funnel. Active-postcode routing means leads are matched postcode-by-postcode, never region-by-region. Pay-per-lead, no lock-in, sold in bundles of 50, backed by an unconditional 100% money-back performance guarantee. 5.0 Google rating across 20+ verified Google reviews. The honest weakness of LeadsHQ: some Australian markets and postcodes are at full capacity, meaning we can’t work with some businesses even if we wanted to (we always prioritise our existing clients and never oversell). If your postcode set is full, you’ll go on a waitlist — and in the meantime it’s worth looking at the alternatives below.
  2. Capital Leads. The closest direct competitor and are a credible option for those that LeadsHQ cannot service. Capital Leads run at meaningful scale — public numbers of 6,000+ exclusive leads delivered weekly — and in our experience they deliver what they say. Their pricing sits similar to LeadsHQ and they cover the same vertical mix (residential solar, battery, commercial, AC, roofing, energy comparison). Their lead model is exclusive per installer, no sharing. The trade-offs to know about: Capital Leads doesn’t run 100% pre-completion SMS verification on lead generation forms (which has the benefit of unlocking more lead volume for them), lower friction at form-fill means more enquiries. You will, however, get a portion of leads that will have unverified phone numbers. Their performance guarantee is also structured differently to ours: they guarantee at least a 2% lead-to-install rate or they will refund your money (a refund triggers if you make zero sales from a 50-lead bundle), where ours is unconditional for qualified clients. To our knowledge, Capital Leads also don’t offer lead replacements or rejection for fake leads. For a buyer who needs more volume than LeadsHQ can supply or who is in a postcode where we’re capped out, Capital Leads is a credible scale-driven alternative you should consider.
  3. LeadWise. Another option for lead generation is LeadWise. They offer both pay per lead or managed appointment setting services. In our experience, their real strength is in appointment setting, so they are discussed later in this guide (see Section 4 below). LeadWise and Growth Gorilla operate in that category and may be a better fit for installers without the in-house sales infrastructure to convert raw leads.

Honourable mention: For mid-stage and high-volume scaled call centre operations chasing multi-rep deployment with cost-per-sale rigor, both LeadsHQ and Capital Leads are credible options. Consideration criteria comes down to whether you value LeadsHQ’s verification depth, replacement policies, and lead compliance or Capital Leads’ superior raw volume capacity.

3. Best for branded lead generation (running your own ads)

The profile: established solar installer with brand equity, a marketing budget of $10k or more per month, and the operational appetite to own your own customer acquisition end-to-end. You don’t want to buy generic leads — you want enquiries from homeowners who specifically chose you. You’re willing to invest in ad creative, landing pages, ad accounts, and ongoing campaign optimisation and either manage an internal marketing team or an external agency. This is the highest-control, highest-investment path and can deliver a fantastic cost per install.

The right model: direct-response marketing agency, not a lead seller.

There’s a meaningful difference between “branded leads” and “exclusive leads.” Branded leads are enquiries from homeowners who saw your company’s ad, on your landing page or website, and chose to be contacted by your business specifically. Named-consent quality. When managed well, they convert at higher rates because the homeowner already self-identified with your brand before they enquired. The trade-off: you’re committing to the agency model, which means agency fees, ad spend, and the development time for creative, funnels, and account structure. Different commitment than pay-per-lead.

My recommended order:

  1. Axis Social. Disclosure: Axis Social is LeadsHQ’s parent company. Same team, different model — Axis Social runs branded direct-response campaigns for trade-based businesses, with solar and battery being the #1 vertical wheelhouse. We’re one of the most experienced direct-response agencies in Australia, having worked with some of Australia’s largest and most well-known solar companies. The reason I’m putting Axis Social #1 here rather than soft-pedalling around the affiliation: branded direct-response is a category where trade-specialised experience genuinely matters. There aren’t many Australian agencies with a decade of solar campaign data to draw on. Axis Social handles complete end to end campaign development which includes campaign strategy, offer development, copywriting, ad creative, landing pages, tracking, and ongoing optimisation with a full trade sales funnel view. Pricing is agency retainer + ad spend (different model to pay-per-lead). Best for established installers who have the marketing budget and operational maturity to commit to brand-led acquisition.
  2. QuoteLeads. A newer Australian entrant running an agency-style model — they build campaigns on your own ad accounts and domain, with branded leads as the deliverable. The model is closer to an agency-on-your-ad-accounts arrangement than a lead seller. Strengths: customisation, branded leads, your accounts, your data, full creative control. Worth considering for installers committed to building their own demand engine.
  3. Uprise Digital. Melbourne-based direct-response agency working across trades, with solar as one of their named verticals. They run paid campaigns on client ad accounts (Google + Meta) with full creative production and landing page build. Younger agency — founded 2023 — but the social proof and solar-vertical experience are credible. They’ve taken a clear “lead generation focused” positioning rather than full-service brand-building agency, which makes them a closer fit for installers who want a results-led campaign manager rather than a brand consultancy.

Branded advertising isn’t the right path for every solar installer.

A lot of installers find that buying exclusive third-party leads is simpler and more predictable than committing to brand-led acquisition and that’s a perfectly valid choice. Serving that market is exactly why we established LeadsHQ.

But for installers who do want full control over their customer acquisition, with branded campaigns under their own name on their own accounts, Axis Social has the deepest solar-vertical experience in Australia. QuoteLeads and Uprise Digital are credible alternative agency options for buyers who want to compare results, strategies and pricing.

4. Best for solo installers without internal sales infrastructure (appointment setting)

The profile: solar business that doesn’t have an in-house appointment setter, lead manager, or dedicated sales-call team. Maybe you’re an installer-first operation where the owner runs the business and the install crew works the jobs, and there’s no spare capacity to chase, qualify, and book leads into appointments. The lead-management work has to live somewhere — and if you can’t build the function in-house, you’re better off paying someone else to run it than letting leads die in your inbox.

The right model: appointment setter.

This category is for installers buying appointments, not leads. The provider takes lead supply (theirs, yours, or a mix) and runs the entire chase-qualify-book sequence on your behalf. You receive a calendar of confirmed appointments rather than a list of phone numbers. For installers without sales infrastructure, this is the model that actually works — raw leads sitting in a CRM with no one to call them is the most expensive form of lead generation there is.

The trade-off: when an external team books appointments on your behalf, the messaging, qualification, and sales narrative they use rarely aligns perfectly with how your in-house team would handle the same lead. That misalignment shows up as a lower close rate compared to appointments your own team would have set. It’s not a deal-breaker — for installers without the sales infrastructure to set their own appointments, “lower close rate on a booked appointment” beats “no appointment booked at all.” But it’s why bigger installers with mature sales operations tend to migrate away from appointment setting and take the function in-house.

My recommended order:

  1. LeadWise. Australian appointment setter with a 4.9-star rating and the capacity to book appointments at scale. Their model takes leads through to booked appointments end-to-end, and from what we’ve seen they do that well. Best fit for installers who want a managed appointment-setting layer over a solid (if higher-volume, lower-verification) lead pool. LeadWise’s lead-only pricing sits lower than the pure exclusive providers, however, appointments will always be more expensive than leads. This higher expense is balanced by the value of getting calendar-ready appointments.
  2. Growth Gorilla. Newer entrant into the Australian solar appointment-setting landscape, this operator works with trade and services businesses. Qualified appointments are set for approximately $350, with a cited close rate of 40%. Whilst less established than LeadWise, this shouldn’t rule them out of the conversation, as they seem to have solar-specific track record.

Pro-tip: if you’re considering appointment setting, make sure your team’s sales narrative is aligned with theirs before you commit.

For installers in this segment, the question to ask isn’t “which provider is cheapest” — it’s which business aligns with your view of “qualified”, which scripts and messaging fit your sales process, and what the overall cost per sale looks like (not just cost per appointment). Don’t get lured in by a low cost per appointment and burned by low show-up rates, misled customers, and pensioners with power bills of $121.

Where else LeadsHQ fits — other verticals

This article is focused on residential solar lead generation. But the LeadsHQ model extends across the broader Australian electrification market, and worth knowing if you’re an installer doing more than residential solar:

  • Commercial solar leads — same exclusive model, separate funnel, different qualification gates (decision-maker role, energy bill size, system kW). Pricing $150–$250 per lead, typically SMEs with 30–99kW installations.
  • Battery storage leads — separate funnel targeting homeowners with existing solar PV adding storage. Pricing $30–$50 per exclusive lead.
  • Air conditioning leads — separate funnels for split systems and ducted air conditioning, same active-postcode routing model. Pricing varies by product type and target market, typically $50–$100.
  • Heat pump hot water — separate funnels per vertical, same active-postcode routing model. Pricing varies.
  • Energy plan and home improvement leads — broader electrification mix.

Commercial solar specifically. Commercial solar lead generation runs on a separate funnel mechanic — different audience (business owners and decision-makers vs homeowners), different qualification (decision-maker role, energy bill size, system kW rating), different price band ($150–$250 per exclusive lead). LeadsHQ generates commercial solar leads. So does Clean Energy Group – however they do not operate on a pay per lead model. Rather they use a monthly retainer and work on outbound and LinkedIn prospecting rather than paid advertising. If commercial is your sole focus, look specifically at the commercial offerings rather than the general comparison.

Battery storage. Battery is increasingly the lead-in product for solar installers. The buyer profile is slightly different — usually a homeowner with existing solar wanting to add storage and take advantage of recent Government rebates. Pricing on battery leads sits lower than residential solar (LeadsHQ runs $30–$50, similar elsewhere) because the audience is warmer. Most providers in this guide offer battery alongside solar.

Heat pumps, air conditioning, electrification more broadly. The Australian electrification thesis is reshaping what “solar” means. Heat pump hot water and air conditioning are increasingly part of the same homeowner journey toward electric. LeadsHQ generates leads in all these categories as separate funnels. So do most exclusive providers. Worth asking about cross-vertical bundling if you’re an installer doing more than just solar.

What to ask before signing up — regardless of provider

Independent of which category and which provider, these are the questions every solar installer should be asking before committing budget:

  • How are your leads generated? What platforms or approaches, what advertising offers, what does the creative say? Can I see the creative before getting started?
  • What does “verified” actually mean on each lead? Pre-completion SMS, post-submission SMS, multi-step form qualification, TrustedForm consent — these are not the same thing. Ask each provider to walk you through their verification chain step by step.
  • Is the lead exclusive or shared? And if shared, how many installers per lead?
  • What’s the rejection / replacement policy? Within how many business days? What evidence is required?
  • What’s the performance guarantee structure? Unconditional or conditional on hitting a threshold? What’s the threshold?
  • What’s the contract structure? Lock-in, minimum spend, monthly retainer, pay-per-lead?
  • Do you own the data? Including the consent record, IP, timestamp, TrustedForm certificate.
  • What’s the actual delivery time? Real-time, batch, daily?

I wrote a longer version of this checklist as a standalone piece — Avoiding Disaster: 32 Questions You Must Ask A Potential Lead Gen Partner. It’s the diligence checklist I wish every LeadsHQ client who’d been burned by a previous lead-gen company or digital agency had used before signing. We’ve heard too many stories over the years where these 32 questions would have flagged the issue upfront.

What LeadsHQ isn’t (the honest disadvantages)

A buyer’s guide that pretends one provider has no weaknesses is a buyer’s guide nobody trusts.

So here’s what LeadsHQ is not:

  • Not the cheapest. Marketplace leads ($15–$50 per lead) are cheaper. So are some other exclusive providers. We sit at the premium end of the exclusive-lead market because the verification chain costs us money to run.
  • Not the highest volume. Capital Leads generate a higher monthly volume of leads (more than 20,000 compared with LeadsHQ’s 10,000 leads per month). They achieve that volume by running campaigns that don’t gate at SMS verification, which means more enquiries make it through their funnel. We’ve made the deliberate choice to verify more strictly and accept the lower volume.
  • Not available in every postcode at any time. Some Australian postcodes are currently capped — our existing clients absorb the entire lead volume in those areas. We don’t oversell. If your postcode set is full, you’ll go on a waitlist. This is a real limitation of the active-postcode model: capacity per postcode is finite because we never split leads.
  • Not the right fit for the artisanal installer. Five-leads-a-day is too much for an owner-operator running personal-touch installs. We’re a bad fit for that profile, and SolarQuotes is the better answer.
  • Not an agency. We don’t accommodate customised messaging, offers or creative. If you want branded campaigns on your own ad accounts, Axis Social (our parent company) is the right partner — not LeadsHQ.

Frequently asked questions

What’s the best solar lead generation company in Australia?

There isn’t a single “best” — there are four different installer profiles and each wins with a different kind of provider. Artisanal installers (small, owner-led, quality-focused — often making their first attempt at running their own marketing) win with marketplaces like SolarQuotes. Ambitious mid-stage and scaled installers (150+ leads/month capacity, established sales infrastructure) win with exclusive providers like LeadsHQ. Established installers with brand equity and marketing budget win with direct-response agencies like Axis Social. Installers without internal sales infrastructure win with appointment setters like LeadWise or Growth Gorilla.

What’s the difference between exclusive and shared solar leads?

An exclusive solar lead is sold to one installer only — the homeowner submitted an enquiry and only your business is contacting them. A shared solar lead is sent to three to five installers simultaneously — the homeowner fills in a comparison form and multiple businesses race to call first. Exclusive leads typically cost more per lead but convert at noticeably higher rates because there’s no competition for the same conversation.

What does a solar lead actually cost in Australia in 2026?

Pricing varies by lead type and category. Residential solar leads from exclusive providers cost $50 to $100 per lead. Shared marketplace leads cost $20 to $50, sometimes as low as $15 to $20 from low-cost marketplaces. Commercial solar leads cost $150 to $250. Branded direct-response campaigns are priced as agency retainer plus ad spend, not per-lead. Full breakdown at How much should solar leads cost in 2026.

What’s a “solar lead marketplace” and how is it different from an exclusive provider?

A marketplace (SolarQuotes, Solar Choice, Your Solar Quotes, Solar Calculator) takes a single homeowner enquiry and distributes it to multiple installers — typically three to five — who then race to make contact first. An exclusive provider (LeadsHQ, Capital Leads, LeadWise) generates leads from paid advertising and routes each enquiry to one installer only. Different economics: marketplaces are cheaper per lead but lower conversion; exclusive providers are higher per lead but higher conversion.

How do I know if a solar lead provider is actually verifying their leads?

Ask specifically: “When in the form-flow does the SMS verification happen?” If they verify before the form can be submitted (pre-completion gating), fake or typed-in numbers can’t enter the funnel. If they verify after the lead is captured (posthumous verification), the lead is already in their system and the SMS step is decorative — fake numbers still get through. The distinction matters significantly for lead quality.

Which solar lead provider is best for an ‘artisanal’ solar installer?

SolarQuotes, in my view. Their 15-question form produces educated, considered customers who are actively shopping for quotes. Lead-to-quote rates are high, and an artisanal installer competing on personal service tends to win on these leads when the alternative is bidding on price.

Which solar lead provider is best for a scaled solar installer with sales infrastructure?

LeadsHQ, with Capital Leads as the close runner-up — particularly in postcodes where LeadsHQ is at capacity. Both are exclusive providers built for installers who can absorb 100+ leads per month. The primary difference is verification depth: LeadsHQ runs pre-completion SMS verification and ACMA + VEU compliance; Capital Leads doesn’t, which is why they can sustain higher volume.

What’s the best appointment-setting service for solar installers in Australia?

LeadWise is one of the most established Australian appointment setters for solar — they bundle lead generation and appointment booking into a managed service. Growth Gorilla is a credible alternative for installers wanting to compare options. The trade-off worth understanding: external appointment setters tend to book lower close-rate appointments than your in-house team would, because their messaging and qualification rarely align perfectly with how your sales team approaches conversations. For installers without in-house sales infrastructure, that trade-off is usually worth it; for installers with mature sales operations, taking appointment-setting in-house tends to outperform.

Where does Axis Social fit?

Axis Social is LeadsHQ’s parent company, but a different model: a direct-response marketing agency that builds and runs branded ad campaigns on your own ad accounts under your brand. If you want to own your customer acquisition end-to-end with branded leads (rather than buying generic ones), Axis Social is the right partner. Solar and battery is their #1 vertical wheelhouse.

Choosing the right provider for your solar business

The honest answer is the boring one: pick the category that matches your business profile, then pick the strongest operator in that category. Most solar installers who tell me “lead generation doesn’t work for us” have just picked the wrong category — usually shared marketplace leads when they needed exclusive, or exclusive volume when they needed branded direct-response.

If you’re an artisanal solar installer, talk to SolarQuotes. If you’re an ambitious mid-stage or scaled installer, talk to LeadsHQ — and if we’re capped out in your postcodes, talk to Capital Leads or LeadWise. If you’re an established brand wanting to own your customer acquisition, talk to Axis Social.

If you’d like a real quote tailored to your business — postcodes, vertical mix, daily volume target, sales team capacity — request pricing from LeadsHQ and we’ll send you a real number, not a brochure. Or if branded direct-response is your fit, reach out to Axis Social directly.

About the author

Matthew Asimus is the founder of Axis Social, an Australian direct-response marketing agency with over a decade of experience working with trade-based businesses. Solar and battery is Axis Social’s #1 vertical wheelhouse. LeadsHQ is Axis Social’s solar and electrification lead generation subsidiary, working with 30 to 50 selective installers across Australia. Across both companies, Matthew has worked as a high-volume solar lead generator, a branded direct-response agency, a marketing consultant to installers running their own campaigns, and an external auditor of lead performance for installers comparing channels — having seen the data inside Australia’s largest solar companies and helped installers in their infancy grow into multi-million-dollar businesses.