We know that any longstanding lead generation partnership is built on mutual success. To ensure the success of both your business and ours, we have developed a lead rejection policy that ensures that the leads you accept are viable sales opportunities for your business.

‍What Types Of Invalid Leads Will You Replace?

We will happily provide a replacement leads for any lead that has been determined to be invalid due to;

    (a) Use of fake contact information (hoax or bogus details);

    (b) Repeat or duplicate leads;

    (c) Address outside of defined coverage area;

    (d) Unserviceable leads (for example house type, shading or small roof);

    (e) Don’t meet established qualification criteria.

What Type Of Leads Do You Not Replace?

We will not replace leads for the following reasons;

    (a) Changed of mind or circumstances i.e. leads who have changed their mind about receiving information, or whose circumstances have changed, following submission of their enquiry.

    (b) Non-contact i.e. leads you have been unable to contact the customer via any of the contact details, except where the SMS verified mobile number does not work.

    (c) No conversion or varying levels of interest i.e. leads who subsequently claim they are no longer interested or were simply looking for more information.

    (d) ‘Did not enquire’ claims i.e. leads who claim they didn’t submit an enquiry. We can verify that all leads are legitimate as 100% of our leads have consent recorded via ActiveProspects TrustedForm and we also capture the leads’ unique I.P. address and User Agent (Browser information).

How Do We Request A Lead Rejection?

You can request the replacement of any potentially invalid lead using this Lead Rejection Form. You will just need to provide us with the lead’s Unique ID and Mobile Number, as well as clear evidence of the lead’s invalidity.

How Do You Approve Lead Rejections?

Many leads are easily identifiable as invalid (fake contact details, repeat leads, outside defined coverage area). These leads will be approved for replacement without any additional information required.

Leads deemed unserviceable (perhaps based on things like roof size, shading etc) will require NearMap (or similar) screenshots.

To approve the rejection of leads based on information that contradicts with the information they have provided us i.e. leads who are invalid due to information gleaned on a phone call (for example, not actually a homeowner) will require further evidence for my team to review. This will likely include call recordings or screenshots of written communication with the lead (emails, etc).

How Quickly Do You Approve Lead Rejections?

We review all lead rejection requests within 2 business days.

Within this period we will either provide approval or request further information to clarify or verify the claim.

Is There A Time Limit On Requesting Replacement Leads?

Yes, there is Any lead rejection requests should be made in a timely manner.

Whilst we understand that this will vary according to specific circumstances, rejection requests must be made within 2 business days of identifying an invalid lead.

Leads replacement requests for leads older than 14 calendar days will not be approved.

This policy will prevent our partners ‘batching’ high volumes of lead rejection requests.

Have A Specific Question About The Above?

If you have a specific question about any of the above, please let us know.