At LeadsHQ, we understand that asking for any increase in lead cost is a challenging topic, and directly impacts the profitability of your business.

However, we believe in being transparent about why these increases are necessary and how they directly benefit our clients. This guide outlines our approach, the reasons behind lead cost adjustments, and the commitments we make to ensure that every dollar spent delivers maximum value.

Why Lead Prices Increase

The cost of generating high-quality leads fluctuates based on market conditions, consumer sentiment, level of competition, and advertising methodologies. 

While we aim to maintain consistent pricing, there are times when external factors necessitate an adjustment. Increasing the lead price allows us to:

1. Unlock Higher Lead Volumes: By increasing your lead cost, we can allocate more budget to advertising platforms and bid higher for better placements. This ensures you remain competitive and receive more leads, even in highly contested regions.

2. Ensure Lead Quality: Higher lead prices enable us to maintain rigorous quality standards. We focus on delivering leads that are more likely to convert, which often requires targeting more competitive audiences.

3. Adapt to Market Dynamics: As other businesses adjust their budgets to secure more leads, staying competitive often requires aligning with current market rates.

How We Use Your Increased Lead Cost

We are committed to putting every dollar of your investment to work. Here’s how we use lead price increases:

1. Reinvestment in Advertising:  Increases in lead price are directly reinvested into our advertising budgets and bidding strategies. This helps us secure better placements, appearing in the search results and news feeds of more homeowners, and generate more leads for your business.

2. Dynamic Lead Distribution: Our lead distribution software prioritises clients based on a metrics Dynamic Priority Score. This score ensures that we evenly distribute leads according to the volume demands of our clients, whilst protecting the profitabiliity of our business. Accordingly, this priority score factors in lead prices. Higher-paying subscriptions are given priority, ensuring their ability to meet their volume targets.

3. Maximising Return On Investment:  We focus on using your investment to deliver leads that align with your target audience (target areas, qualified homeowners, messaging integrity), ensuring you see a strong return on your investment.

Addressing Common Concerns

We understand that increasing lead costs may raise questions. Here’s how we address the most common concerns:

Q. What happens to the extra money I’m paying (do you just pocket it)?

A. We don’t pocket these increases. Instead, they go directly into increasing our advertising budgets and bids to secure more and better leads for you.

Q. Will other clients in my region outbid me?

A. We never incite competition among clients. Each client is given equal opportunities to increase their volume through the same options: increasing lead cost, expanding target areas, or diversifying lead types.

Q. Will I be replaced or have volume taken by new clients?

A. No. We prioritise long-term clients over new ones. We only onboard new clients if our existing ones decline additional volume or if a client exits the market.

Q. Will the quality of my leads change?

A. Absolutely not. In fact, increasing your lead cost allows us to focus on generating even higher-quality leads by appearing in more competitive lead placements (higher in search results & the news feed) and target better-performing audiences. 

Can’t Afford An Increase? Alternative Strategies

If increasing your lead cost isn’t the right fit for you at this time, we completely understand. Many companies are struggling with profitability already. 

Accordingly, we can offer you a few alternative strategies:

1. Expand Your Target Area: Broaden your target postcodes or increase your coverage radius to access more leads. The more postcodes you have active in your subscription, the more leads we can send you, at the lowest possible price.
2. Diversify Lead Types or Advertising Methods: Explore options like solar battery leads or supplementary branded campaigns to increase your volume.
3. Trial Regional Adjustments: Focus on specific regions where competition is lower to maximise volume without drastically increasing costs, this can include regional areas.
4. Reduce Your Volume Requirements: In some cases, we can continue to send clients leads at a specific price point if they lower their volume requirements or demands.

Our Commitment to You

We value our long-term partnerships and strive to act in your best interests.  Here’s our promise:

• Transparency and Loyalty: We prioritise existing clients over new client acquisition and ensure your success is our priority.

• Responsible Use of Funds: Increases in lead prices are used to enhance lead generation efforts for your benefit.

• Consistency in Opportunities: Every exisiting client has access to the same options for increasing lead volume.

If you have any questions or would like to discuss lead cost adjustments further, please don’t hesitate to reach out. We’re here to ensure your campaigns deliver the best possible results.

By maintaining transparency and aligning our goals with yours, we aim to create lasting, mutually beneficial relationships. Let’s work together to drive your business forward.