At LeadsHQ, we understand that asking for any increase in lead cost is a challenging topic — one that directly impacts the profitability of your business.

That’s why we believe in being transparent about why these increases are sometimes necessary, and how they directly benefit you. This guide outlines our approach, the reasons behind lead cost adjustments, and the commitments we make to ensure every dollar you spend delivers maximum value.

Why lead prices increase

The cost of generating high-quality leads fluctuates with market conditions, consumer sentiment, the level of competition, and advertising methods. We aim to keep pricing consistent, but there are times when external factors make an adjustment necessary. Increasing the lead price allows us to:

1. Unlock higher lead volumes. A higher lead cost lets us allocate more budget to advertising platforms and bid higher for better placements, so you stay competitive and receive more leads, even in highly contested regions.
2. Maintain lead quality. Higher lead prices let us hold rigorous quality standards, focusing on leads that are more likely to convert — which often means targeting more competitive audiences.
3. Adapt to market dynamics. As other businesses adjust their budgets to secure more leads, staying competitive often means aligning with current market rates.

How we use your increased lead cost

We’re committed to putting every dollar of your investment to work. Here’s how increases are used:

1. Reinvestment in advertising. Increases go directly back into our advertising budgets and bidding strategies, helping us secure better placements — appearing in the search results and news feeds of more homeowners — and generate more leads for your business.
2. Dynamic lead distribution. Our lead distribution software prioritises clients using a Dynamic Priority Score. This score distributes leads evenly according to each client’s volume demands while protecting the profitability of our business, and it factors in lead price. Higher-paying subscriptions are given priority to help them meet their volume targets.
3. Maximising return on investment. We focus your investment on leads that align with your target audience — your target areas, qualified homeowners, and messaging integrity — so you see a strong return.

Addressing common concerns

We understand a lead cost increase raises questions. Here’s how we address the most common ones:

What happens to the extra money I’m paying — do you just pocket it?

We don’t pocket these increases. They go directly into higher advertising budgets and bids to secure more, and better, leads for you.

Will other clients in my region outbid me?

We never incite competition between clients. Every client has the same opportunities to increase volume: increasing lead cost, expanding target areas, or diversifying lead types.

Will I be replaced or have volume taken by new clients?

No. We prioritise long-term clients over new ones. We only onboard new clients if existing ones decline additional volume, or if a client exits the market.

Will the quality of my leads change?

Absolutely not. If anything, a higher lead cost lets us focus on generating even higher-quality leads by appearing in more competitive placements (higher in search results and the news feed) and targeting better-performing audiences.

Can’t afford an increase? Alternative strategies

If increasing your lead cost isn’t the right fit right now, we completely understand — many businesses are already working hard on profitability. There are several alternatives we can offer:

1. Expand your target area. Broaden your target postcodes or increase your coverage radius to access more leads. The more postcodes active in your subscription, the more leads we can send, at the lowest possible price.
2. Diversify lead types or advertising methods. Explore options like solar battery leads or supplementary branded campaigns to increase your volume.
3. Trial regional adjustments. Focus on specific regions where competition is lower — including regional areas — to maximise volume without drastically increasing costs.
4. Reduce your volume requirements. In some cases we can continue sending leads at a specific price point if you lower your volume demands.

Our commitment to you

We value our long-term partnerships and strive to act in your best interests. Here’s our promise:

• Transparency and loyalty. We prioritise existing clients over new-client acquisition, and treat your success as our priority.
• Responsible use of funds. Increases in lead prices are used to enhance lead generation for your benefit.
• Consistency in opportunities. Every existing client has access to the same options for increasing lead volume.

If you have any questions, or would like to discuss lead cost adjustments further, please don’t hesitate to reach out — we’re here to make sure your campaigns deliver the best possible results.

By staying transparent and aligning our goals with yours, we aim to build lasting, mutually beneficial relationships. Let’s work together to drive your business forward.