Not every company is the right fit for LeadsHQ. And honestly, we’re not the right fit for every company.
We have more than a decade of experience generating leads in the Australian energy sector across residential solar, commercial solar, battery, air conditioning, heat pumps, and more.
In that time, we’ve worked with hundreds of installers across Australia and this has taught us what works and what doesn’t. We’ve learnt (sometimes the hard way) who succeeds with our leads and who struggles.
This article exists because we’d rather be upfront about who we do and do not work, rather than waste your time, or even worse figure it out weeks/months into our partnership.
Before we take on a new client, we run through a standardised qualification process.
It’s not personal – it’s about making sure we’re setting you up to succeed, and that our leads are going to businesses that will handle all aspects of the professional relationship well – from lead management to installation and even post-sales customer service.
Here’s what we check:
1) We check your ABN and GST registration.
Your ABN needs to be registered under your business name – not a personal ABN, and not some other entity you used for a different venture last year. We’re looking for at least 6 months of trading history as the business you’re representing to us.
GST registration is non-negotiable. If you’re not GST registered, you’ve turned over less than $75,000 in the last 12 months. That’s less than 10 installs.
Nothing against smaller operators, but we need to know you’ve got some runs on the board before we start sending you leads at volume.
2) We check your SAA accreditation and licenses.
For solar clients, you need to be a licensed installer or directly employing one. We check that the license is current and clean.
If you’re not SAA accredited (or don’t employ someone who is), we can’t work together. Simple as that.
3) We check your digital presence.
✓ You need a website
✓ You need a Google My Business page
And your email address needs to match your company – we generally don’t take installers using gmail, hotmail, or bigpond addresses.
Why? A few reasons.
First, it tells us you’re a legitimate, established business – not someone who spun up an ABN last week and is testing the waters.
Second, if something goes wrong down the track (and in this industry we understand things occasionally go wrong), we need to know there’s a real business behind the leads we’ve sent. Our leads are real people making real purchasing decisions. They deserve to deal with real businesses.
Third – having a Google page with reviews means there’s public accountability.
We’re not looking for a perfect 5-star rating. Tradies get the occasional grumpy customer – we get it. What we’re looking for is a business that exists, has a track record, and hasn’t got a string of complaints about dodgy practices.
4) We confirm you’re the installer – or we know who the installer is.
We work with installation companies. We work with businesses that employ sales teams and have regular, reliable installers. We work with owner-operators who sell it and install it themselves.
We don’t work with sales agents who sell on behalf of multiple installation companies. If you’re a salesperson who flicks deals to whoever can do the job the cheapest (or for the greatest commission) at any given time, we’re not the right fit.
Why? Accountability.
When a lead becomes a customer, we need to know exactly who’s doing that installation. If something goes wrong, we need to know who’s responsible.
If the lead calls us and says “I had a terrible experience,” we need to be able to point to the company that did the work.
That’s impossible when there’s a middleman bouncing jobs between three different companies depending on price and availability.
If you’re selling for multiple companies, you need to pick one and have that company sign our service agreement. We’re happy to deal with you as the point of contact, but the installer needs to be the client on our books.
5) We assess whether you’re set up to succeed.
This is less about ticking boxes and more about a conversation.
We ask about your current lead sources, your follow-up process, who handles the leads, how quickly you respond, whether you’re doing in-home or virtual appointments, and what you’re seeing for conversion rates.
We’re not looking for perfect answers. We’re looking for realistic expectations and a process that gives our leads a fair shot.
If you tell us you’ll “get to leads when you can” and you expect to close 30% of them… we’re going to have a honest conversation about what’s realistic. Our leads perform well when they’re worked properly.
They don’t perform miracles for businesses that aren’t set up to convert them.
To save everyone time, here are the situations where we’ll politely decline:
The companies who consistently get great results share a few things in common:
If that sounds like you, we should talk.
Look, I know this page might come across as a bit much. “Who do these guys think they are, vetting their clients like this?”
It’s a fair question.
Here’s the thing: when our leads have a bad experience with an installer, it reflects on us. That lead filled out a form on one of our websites. They trusted us to connect them with a legitimate business. If they get ghosted, ripped off, or treated poorly, they don’t just blame the installer – they blame us too.
We’ve been doing this for over a decade. We’ve generated hundreds of thousands of leads. We work with 50+ installers at any given time across Australia.
We didn’t build that by sending leads to anyone with an ABN and a phone number.
We built it by being selective about who we work with, setting realistic expectations upfront, and creating partnerships where both sides win.
If you meet our criteria and you’re looking for high-quality, exclusive, SMS-verified leads then let’s talk.
If you don’t meet our criteria… no hard feelings. But we’re probably not the right fit.
