We know that consistent, well-managed lead volume is the foundation of a successful campaign. Our advertising campaigns perform best — and deliver the highest quality leads at the lowest cost — when your volume targets are stable and predictable.
To protect campaign performance, lead quality, and the interests of all our clients, we have developed the following lead volume change policy.
Why Does Lead Volume Stability Matter?
The way our campaigns are structured, every change to your lead volume requires adjustments to advertising budgets, bidding strategies, and lead distribution priorities. Frequent or significant changes prevent our campaigns from optimising, which can result in:
1. Higher Cost Per Lead: Campaigns that are constantly being adjusted cannot settle into efficient spending patterns, which drives up the cost of acquiring leads.
2. Lower Lead Quality: Unstable campaigns produce less consistent results. Stable volume targets allow us to optimise for the audiences and placements that convert best for your business.
3. Volume Availability: Lead volume that is paused or reduced may be allocated to other clients. We prioritise long-term, stable partners and cannot hold volume indefinitely.
How Do I Request A Change To My Lead Volume?
All volume change requests should be directed to your Account Manager via email ([email protected] is always available). We ask that all requests are made during business hours to ensure they are actioned promptly and accurately.
How Much Notice Do I Need To Provide?
We require a minimum of 2 business days’ notice for any change to your lead volume, including pauses, increases, and decreases.
Requests received outside of business hours or without sufficient notice may not be actioned in time, and leads will continue to be delivered in accordance with your current volume settings.
How Often Can I Change My Lead Volume?
We allow one volume adjustment (up or down) per 7-day period. This ensures that our campaigns have sufficient time to stabilise and deliver optimal results after each change.
I Want To Increase My Lead Volume, What’s The Process?
We support volume increases of up to 25% within any 14-day period. After an increase is made, we monitor your contact rate and appointment rate to ensure the additional volume is being managed effectively before approving any further increases.
If you are looking to increase your volume significantly, we may ask about your team’s capacity — such as the number of sales agents or appointment setters handling your leads — to ensure the increase translates into results rather than leads going uncontacted.
I Want To Decrease My Lead Volume, What Happens?
We’re happy to accommodate volume decreases. Before actioning a decrease, your account manager will confirm whether the change is temporary or permanent, and if temporary, when you would like to return to your previous volume.
Any volume decrease without a defined reactivation date will be treated as a permanent change.
What If I Need To Pause My Leads?
To pause your lead distribution we require a minimum of 2 business days’ written notice, along with a clear reactivation date.
Pause requests without a reactivation date will be treated as a permanent pause, and your lead volume may be reallocated to other clients.
Will My Volume Be Available When I’m Ready To Come Back?
We will always do our best to accommodate you when you’re ready to reactivate or increase your volume. However, we cannot guarantee that your previous volume allocation will be available, as it may have been allocated to other clients during your pause or reduction.
We prioritise active, stable partners when distributing lead volume, and long-term clients are always given first consideration when additional volume becomes available.
Have A Specific Question About The Above?
If you have a specific question about any of the above, please let us know.
