How many leads can your sales reps handle before the quality of their follow-up drops off?
Could they effectively handle double the amount of leads?
Or would your company’s results be improved by halving leads?
In a fast-paced sales environment, understanding the sales resource demands (sometimes referred to as head hours) of your current lead flow could be the difference between achieving your goals or missing the mark.
In this video, we break down the key inputs that determine the required sales resources for your organisation and introduce our interactive Resource Calculator to help you make informed staffing decisions.
The calculator analyses seven critical metrics that impact your sales team’s capacity:
- Daily lead volume (new and existing)
- Dial attempts required per lead
- Connection rates from your calling efforts
- Contact to appointment conversion rates
- Time allocation per dial attempt
- Talk time per connected call
- Appointment duration including travel time
To help you evaluate the realistic capacity for your sales team, we’ve created an interactive calculator (link below).
Simply adjust the inputs based on your current sales metrics, and the calculator will instantly show you the daily time breakdown, including dialing hours, conversation time, and appointment commitments.
Use Our New Resource Calculator Tool
For example, if your team has higher connection rates but longer appointment durations, or if your lead volume fluctuates seasonally, you can see how these changes affect your team’s daily capacity and productivity.
The calculator reveals whether your current staffing levels can realistically handle your lead flow while maintaining quality engagement, or if you need to adjust either your team size or lead generation efforts.
Remember that while these calculations provide a solid framework for resource planning, actual results may vary based on factors such as lead quality, seasonal variations, and individual rep performance levels.